Monterey Bay Aquarium

This conceptual project reimagined the Monterey Bay Aquarium’s brand to better reflect its mission of ocean conservation and community engagement. I redesigned the logo and visual identity to feel modern and approachable, drawing inspiration from the Mola Mola, a species closely tied to the aquarium’s research and history. Using aquatic colors and playful forms, the rebrand creates a fresh, dynamic look that invites broader audiences to connect with the aquarium’s conservation efforts.